Rethinking Advertising Regulations for Sustainability

A recent study conducted by ICTA-UAB and the London School of Economics emphasizes the need for tighter advertising regulations. It argues that marketing approaches aimed at sustainability often clash with the principles of degrowth, even when they advocate for reduced consumption.

This research highlights a critical shift in focus, urging the recognition of citizens as active political participants rather than mere consumers. To genuinely advance sustainability, the study advocates for a reevaluation of how commercial messaging is structured and regulated.