Is intuition enough to take your business overseas? While it may guide you, relying solely on it can lead to costly missteps. Many Ukrainian entrepreneurs begin their international journey in Central Eastern Europe, and there's a sound rationale behind this approach. According to Olena Ero, head of the Unlimit Ukraine project at the European Business Association, countries like Poland are popular for scaling due to several factors.
Top Destinations for Ukrainian Expansion
Entrepreneurs favor neighboring markets because they offer a smoother entry point. However, larger economies such as Germany and the USA remain attractive long-term goals, often requiring hefty investments, comprehensive product adaptation, and robust competition strategies. For most businesses, these major markets represent a subsequent phase rather than an initial launchpad.