During the iicon conference, Take-Two CEO Strauss Zelnick provided insights into the anticipated price of Grand Theft Auto 6. While he did not disclose a specific figure, he suggested a departure from previously rumored premium pricing.
“Consumers pay for the value that you bring to them,” Zelnick explained, emphasizing that buyers should feel they are receiving exceptional quality for a fair price. He pointed out that game prices have remained stagnantly low, averaging between $60 to $70 for over a decade, despite general economic inflation.
Zelnick expressed a focus on delivering an extraordinary gaming experience rather than fixating on the game's financial success. He hinted at the possibility of exploring future projects related to L.A. Noire, contingent upon team interest and passion.