The Pokémon Company has produced over 10 billion trading cards in the past year, contributing to a staggering total of 85 billion cards to date. Despite this immense volume, shortages continue to plague the market, with many consumers struggling to find cards.
Scalping has disrupted new releases, leading to store conflicts and frequent sell-outs. The extreme popularity of rare cards has resulted in numerous thefts, with reports of stolen merchandise valued at tens of thousands of dollars in various U.S. stores.
These insights come from an updated report on the Pokémon Company's official website, which details the franchise's sales milestones as of March 2026.