Xbox Rebrands as XBOX
May 15, 2026 at 23:10
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✦ AI Summary
- Microsoft's Xbox has officially rebranded to XBOX
- CEO Asha Sharma conducted a fan poll favoring the new name
- Similar accounts on other platforms may soon follow suit
Microsoft's Xbox has officially undergone a rebranding, adopting the name XBOX. This change was influenced by a recent poll conducted by CEO Asha Sharma on X, where fans overwhelmingly supported the all-caps version. Following this feedback, Microsoft has updated its X account to reflect the new branding.
Interestingly, the Xbox accounts on Threads and Bluesky remain unchanged for now, but a consistent update across all platforms appears likely. While Microsoft has not provided extensive comments on this shift, the decision marks a nostalgic return to the brand's roots.
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