Xbox Rebrands as XBOX Under New CEO
May 16, 2026 at 18:31
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✦ AI Summary
- Xbox adopts an all-caps rebrand to XBOX
- The change follows a poll where XBOX won 64.8% of votes
- New leadership aims for a fresher direction in gaming
Xbox has officially rebranded itself as XBOX, marking a notable shift under the leadership of newly appointed CEO Asha Sharma. The transformation was revealed on social media, where Sharma confirmed the rebranding after a fan poll showed overwhelming support for the all-caps version with 64.8% of votes.
Despite the rebranding, clarity on its seriousness remains uncertain as updates have not appeared across all platforms. The new name currently features on X and even Sharma's LinkedIn profile.
Since Sharma's appointment in February, Xbox has seen various changes, including leadership adjustments and a recent introduction of a new logo. These developments reflect a broader strategy aiming to revitalize the brand within the gaming community.
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