Roku OS Introduces Permanent Ad on Home Screen
May 27, 2026 at 19:12
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✦ AI Summary
- Roku OS receives its most significant update in a decade
- A large ad space occupies the right side of the screen
- The change reduces the visibility of apps and content
Roku has announced a major update to its smart TV operating system, marking its most extensive revision in ten years. A prominent feature of this update is a large advertisement that now occupies a significant portion of the right side of the home screen.
Previously, users accessed a menu on the left, with sections like “What to Watch” and “Search,” while the right showcased a row of recommended content and app tiles. With the new design, the ad remains constant even as users navigate through the menu, compromising space that was once dedicated to displaying apps and other content.
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