Nielsen Appoints Roberto Ruiz as Measurement Science Leader
April 13, 2026 at 13:00
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✦ AI Summary
- Roberto Ruiz brings nearly 20 years of experience in research
- He will lead efforts to enhance viewer activity measurement
- Nielsen aims to implement new technology for broader metrics
Roberto Ruiz has been appointed as the head of measurement science at Nielsen, bringing nearly two decades of expertise from his roles at Univision and TelevisaUnivision. In this new position, he will drive the strategy to utilize advanced technology aimed at capturing a more comprehensive spectrum of viewer activity across various media platforms.
Nielsen is currently navigating the challenges posed by the recent technological advancements in measurement, and Ruiz's leadership is expected to play a critical role in refining their metrics.
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