Massive T-Shirt Waste Before Purchase
May 26, 2026 at 11:40
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✦ AI Summary
- Nearly 50% of T-shirt fibers are wasted pre-sale
- Textile waste issues begin before consumer purchase
- The conversation needs to shift to early waste stages
The global clothing industry faces a staggering challenge with textile waste. Shockingly, almost half of the fibers used in T-shirts are discarded before they even reach consumers. Rakib Ahmed, a researcher at SINTEF Industry and former NTNU master's student, emphasizes that the focus on textile waste often centers on discarded clothing, overlooking that the real problem begins much earlier in the production process.
Shifting the narrative towards early-stage waste could lead to significant improvements in sustainability within the fashion industry.
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