Inclusion in Advertising Boosts Brand Affinity

A recent study co-authored by Bayes Business School reveals that advertisements featuring individuals with disabilities significantly improve consumer attitudes toward brands. This research underscores the importance of diversity regulations and the positive outcomes of adhering to them. Published in the Journal of Marketing, the paper titled "Beyond Visibility: The Disability Inclusion Effect in Advertising" emphasizes that inclusive advertising not only elevates brand perception but also fosters stronger consumer-brand affinity.