Removing Clutter Boosts Supermarket Sales
April 22, 2026 at 18:00
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✦ AI Summary
- Sales increased by 11.5% after removing aisle clutter
- Excess secondary displays restrict movement and browsing
- Fewer displayed products can lead to higher sales
- Conducted by researchers from the University of Innsbruck
A recent study led by Mathias C. Streicher from the University of Innsbruck reveals that excessive secondary product displays in supermarket aisles can hinder sales. The research indicates that cluttered aisles discourage in-aisle browsing and negatively impact purchase behavior.
In field experiments, removing these displays resulted in an impressive 11.5% increase in sales, despite a reduction in the overall number of products available. This finding suggests that less can indeed be more when it comes to retail layout.
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