Ukrainian Regulators Target Misleading Unlimited Offers
May 1, 2026 at 07:27
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✦ AI Summary
- Ukrainian authorities call for clarity in telecom advertising
- Vodafone, lifecell, and Kyivstar face restrictions on terms
- Operators must stop using 'unlimited' for non-existent services
The Antimonopoly Committee of Ukraine (AMCU) has issued a directive to the country's top mobile operators—Vodafone, lifecell, and Kyivstar—demanding the cessation of misleading advertising. The regulators are specifically targeting the use of terms such as "unlimited" and "limitless internet" in their service plans when such offerings do not reflect the actual service provided.
- This move aims to enhance transparency for consumers in the telecom sector.
- Operators are expected to revise their marketing strategies to comply with the new regulations.
- The AMCU's efforts are part of ongoing initiatives to curb misleading business practices across industries.
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