Amazon Enhances AI Price Tracking Feature
May 1, 2026 at 17:55
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✦ AI Summary
- New feature reveals product price history for the past year
- Accessible via the app or Amazon's AI assistant
- Launched just before Amazon's Prime Day event
Amazon has upgraded its built-in price tracking feature, enabling users to view product price changes over the last year. To access this feature, simply open the Amazon app and tap the "Price history" button next to any item's price, or pose a query to Amazon's AI assistant, Rufus.
This timely enhancement coincides with the upcoming Prime Day event, where pricing strategies have come under scrutiny. A recent lawsuit alleges that Amazon has pressured vendors to increase prices at other retailers as the event approaches, highlighting concerns about market practices.
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